Data protection laws would be meaningless if you made consent a condition of visiting the site.
If there is such a company I'm completely ok with them not being viable anymore.
i don't know where all the misinformation comes from, but companies don't need to provide their services for free. they can still show ads - just untargeted ones. or is ads = tracking nowadays?
This is what Google's advertising product started out as, basically automated magazine advertising at scale; it turned into this perverse tracking system once everyone was hooked onto free web content and nobody could get away from it.
Or you can just leave the website. It's not like you lose anything by not going to techcrunch, let alone lose your job or anything serious.
Targeted ads make the website a lot more money.