Neither, IMO. From observing him over the years, he knows what's good for him, and he knows how to get a good vibe going with others at the same time. The vibe can make anything true or false and is not known for being concerned with moral true/false questions, which get into subjective (qualitative) ethics. (You can argue that those same ethics prevent reasonably helpful business from being done in many cases, as distasteful as it sounds.)
I'd add that he has a good nose for opportunity and a higher than average threshold for risk. This is your typical "fixer" type.