Which I think is the real question OP is asking: "Why if I've hit this goal do I keep doing this? Why does it feel so unsatisfying?"
I've linked to the spot in the interview but the answer is to really enjoy the work and the process.
I feel this myself (as someone with a decent sized SAAS), that I still really enjoy helping people, answering support emails, getting on calls with them. It feels more satisfying than arbitrary revenue goals.