I haven't shopped at a store with those arrows, so I haven't seen how well they work, I can only guess...
If someone is standing in the aisle comparing two products, are you going to wait for them so you don't pass them?
If you only need one item and it's in an aisle towards the front of the store, are you going to follow the arrows so you go further towards the back of the store and down an aisle that you didn't need to go down?
Are the arrows going to prevent you from walking through someone else's exhaled air?
It seems more like something to appear doing good than actually doing good.