Automate repetitive tasks that can be automated. A task may take ten minutes. Automating it may take hours, and thus seems too expensive.
If this task is going to be done many times, then the automation WILL pay off. Running the automated task might take less time than the manual steps. And you can be doing something else.
The more of these kinds of tasks that you can automate, the bigger of a lever it becomes.
One of the oldest examples would be 'make'.