So they're just dumping their cheese now at extreme discounts, and are focusing more on their webshop (I'm not entirely sure they even had one before; the webshop could be entirely new), and they donate a lot of cheese to food banks.
They make some amazing, interesting cheeses, and with the discount, they're extremely affordable, so we're ordering cheese from them and sending them to people who could probably use some cheese in their life. It's a nice way to help two people at the same time.
If you know where to look, this crisis offers some great opportunities to learn about local companies and supply chains. Stuff that used to be business-to-business, or have other reliable customers, is now looking for new customers. Of course lots of people have enough trouble of their own to discover this. You need to be flexible to adjust to the crisis, but it's hard to be flexible when you're suffering. So reach out if you can.