Its really hard to find where the money will go to, the swipegood site doesn't even link to world vision, I had to get there through google. The world vision site says:
"Your gift will help us rush emergency supplies like life-saving food, clean water, medical supplies, and shelter to survivors."
Your gift will help World Vision respond to this and other disasters around the world including:
A devastating drought and food crisis is threatening more than 7 million lives in the Horn of Africa. Increasing numbers of children are severely malnourished and at risk of disease in Kenya, Ethiopia, and Somalia. Millions of displaced children and families are struggling to survive in Sudan after decades of civil unrest. The recent Referendum has brought hope for peace, but malnutrition, disease, and poverty remain at critical levels. Heavy monsoon rains have caused widespread flooding in Sri Lanka, displacing more than 200,000 people from their homes and impacting 1.2 million. World Vision is continuing to support earthquake survivors in Haiti, rebuilding their communities and meeting essential needs for food, clean water, and healthcare. World Vision urgently needs your support to help children and families suffering from these and other disasters around the world.
So by donating here you're implicitly donating to other disasters too.