> It’s a good lesson but let’s not forget that completing the signup is not the goal in itself. If you look at post-signup user activity you will find many users stick around for a few minutes and then leave, never to return again.

I may be the only one with the following experience so please bear with me.

I use lastpass to generate passwords and save my credentials to use on websites/apps. While for many sites I will never use the site again, in some cases after some time I find myself back on a site I had registered on before.

It may be because the site has added new features or it could be because my condition has changed. (I would like to say I came back because of the work that the website owners did in marketing/new features etc).

I am not involved in this sort of thing from day to day but I think that one should also track "𝒔𝒉𝒆 𝒅𝒊𝒔𝒂𝒑𝒑𝒆𝒂𝒓𝒆𝒅 𝒇𝒐𝒓 𝒂 𝒚𝒆𝒂𝒓 𝒂𝒏𝒅 𝒂 𝒉𝒂𝒍𝒇 𝒂𝒏𝒅 𝒉𝒂𝒔 𝒋𝒖𝒔𝒕 𝒏𝒐𝒘 𝒍𝒐𝒈𝒈𝒆𝒅 𝒃𝒂𝒄𝒌 𝒊𝒏"