If I bring up federal contracting, which is an industry of comparable size, and which is dominated by companies founded well over 50 years ago [1], and which is way more politically opaque, and whose funding they cannot as tax-paying US citizens opt out of, the response is never anything more than "meh".
I understand that one is more relevant to daily in-their-face life. These aren't dumb people. They read, argue, write, vote. But the choice of what to agitate for is so odd to me.
[1] https://en.wikipedia.org/wiki/Top_100_Contractors_of_the_U.S...