Capitalist enterprises are neither immoral (left) nor moral (right). They just happen to be the most efficient - read easy to cobble together. It does not mean they are the best outcome for society.
I don't like the societal purpose questioning because people forget that not everyone has a lot of money to spend - the trade-off will almost definitely be between "ethics" and the cost to the person on the street.
I don't buy my books from Amazon because I love Amazon, I do it because it's the cheapest option and I know it'll work. If you want to spend a bit more and support a local book company that's up to you but Amazon is undoubtedly a better experience than any other company I've seen (Specifically for relatively niche technical books, if it was a fiction book it's basically the same).
^ that isn't to say Amazon should he left to monopolize as they please, just that the nuance is easily missed.
This is not a debate about the merits of capitalism vs. socialism (or communism).
This is simply saying that some free-market solutions lead to worse outcomes for society. My hoped-for solution was a co-op model app which is completely in the free market realm.
You went ahead and made this about the inherent virtue of capitalism and choice.
I really dont know what you are saying about Amazon since you seem to be equivocating. Not letting Amazon be a monopoly is depriving their customers of choice!
as determined by who?
No, the reward is money/resources and the person wasn't implying the polar opposite of the article. You are creating a false dichotomy here by trying to split things into good or bad. There is a neutral position that you don't have to be invested in.
> Why is questioning the efficacy, for society, of the economic models of any company considered immoral?
I don't think the parent said this at all.
If someone says they don't like cauliflower, that isn't a moral judgment. You are not understanding what is being said or what it implies.
Correcting someone about is not casting a moral judgement. Saying a piece of a system meant to create and capture some value doesn't need to be ascribed good or evil is a statement that can be taken at face value. Trying to say everything is a moral judgement that someone else is creating a false dichotomy is just projection.