P/s: there is another they won’t tell
P/s: there is another they won’t tell
Showing the prospect how easy it is in some situations against reality is a good way to highlight a real pain point.
Prospects tend to fall into three categories: [1] they'll buy no matter what you do, [2] they won't buy no matter what you do or [3] they'll buy depending on how you sell to them.
Many prospects feel they're in group 2 but if you can outline how your solution solves a problem or provides an opportunity, many of those group 2's will change their tune. The hard part is keeping their attention so you've got to get to value quickly, making it personal is just as important IMO.
In your case, when people ordering from a different store. Well, it might convince the new restaurant. But old ones will say not in their area, and they’re fine with that.