You realise what the most successful thing built on top of that open social graph was, right?
Cambridge Analytica.
Cambridge Analytica.
The app "This is your digital life" let people do a psychological profile linked to their FB profile. The Open Graph API then gave Cambridge Analytica to (some of) their friend's data as well,
https://www.cnbc.com/2018/04/10/facebook-cambridge-analytica...
https://medium.com/tow-center/the-graph-api-key-points-in-th...
Turns out that wasn't a great idea. Disappointing because it's what I wanted too.