In part, that’s to set an achievable first goal - most of the audience are probably already there in 1 or 2 fields, so it’s not insurmountable for them to progress, and hopefully from there they have the success to keep going wide as well as deep.
If I had to add a stronger definition it would be more onerous than that; but at the same time, I’m not keen to be a gatekeeper playing the ‘No True Scotsman’ game - I just feel people would be happier if they pursued their interests and let curiosity guide them, and that we would probably achieve more commercially and creatively if we embraced that part of our natural desires.