Not joking at all. The reason sustainables are not super popular is that they have high initial investment costs, and represent decentralized power. Unless you have a united force supporting them like the spanish government (Spain is one of the most sustainable countries) or the recent 10 billion dollar investment for offshore wind by South Korea, you are not really going to win the economic battle necessary to get us going sustainable. Sustainables are a form of decentralized power, so there are a lot of reasons why centralized power does not want it to exist.