They are great but they are very bad for seo, so they are vastly underutilized.
If gaming search engines is your Brad-and-butter, is your idea really that novel?
It's about structuring pages and content in such a way that Google et al believe works best for the reader.
Due to Google-side analytics, it's also about bounce-rates. This leads to both more in lengthy pages with depth, as well as lengthy pages of bullshit.