Check out the Pepsi logo design doc if you want a real laugh: https://www.goldennumber.net/wp-content/uploads/pepsi-arnell...
Establishment of a gravitational pull to shift from a “transactional” experience to an “invitational” expression.
Is this for real!! I had to look up Pepsi's current logo to believe this.
They paid $1 million for the logo (https://www.cbsnews.com/news/pepsis-nonsensical-logo-redesig...)