"best long-lasting & cheap" is spot on. Often, getting the very best is not worth it, no matter how long they might last.
We had a lot of work done on our house a few years back, and every one of tradesmen used Makita. I asked our carpenter if they were really good, and he said no, but they we pretty good, lasted quite well, but didn't cost the earth.
I think the ubiquity of Makita also made it easy to swap batteries and chargers between kit, and between people.