Could Apple's success lead to more environmental problems?

Given the spate of gadgets(iPod/iPad/iPhone series) released by Apple in a successive fashion, they could potentially create more electronic waste than our "e-friendly" mother earth could sustain -- irrespective of the buy back programs offered by some companies.

Irrespective of the free markets and our basic human tendency to fall for the latest of the latest gadgets (a buddy of mine has all the iPod models for one), should there be some law to address this?

Should companies that expect people to purchase more and more of its environmentally not-sensitive gadgets be forced to have some sense about the waste it is potentially creating?