Genre-binding naming conventions are exactly the problem.
"Blog" originally stood for "web log", and as such didn't put any constraints or expectations on the media format, length, or quality. At some point format-specific platforms came in, artificially fragmented self-publishing into "microblogging", "photoblogging", "videoblogging", and took it over.
Not everything has to be a well written article, but blogging relinquished "just thinking out loud" type of publishing to mobile-first social networking walled gardens, and it's a real shame and a loss.
Shift to mobile is a massive contributor. Many newcomers to the internet are mobile first, and either don't have permanent access to desktop computers at all, or just couldn't be bothered.
And I don't see many blogging platforms that take this audience seriously. Wordpress seems to be the only one that has a mobile app at all.