You beat me to it. Using our wallet is the only type of reply businesses understand.
Voting with your wallet is the weakest position. Make a lot of noise as to why you're voting with your wallet, so they get the message. However, in a lot of cases, they won't care, and your action is just a droplet in an ocean, inconsequential.
Isn't that exactly what the user you replied to did? How else could you have replied to them?