Not sure if this is the case here, but apparently writers often don't choose their own headlines.
https://archive.thinkprogress.org/why-writers-dont-write-hea...
https://archive.thinkprogress.org/why-writers-dont-write-hea...
This coverline caused particular rage internally amongst staff: https://images.app.goo.gl/cGhZ8usRNCBqhcp49