Lowering reading levels in writing strangely increases views

The pharma example,is interesting because the FDA requires that the dosing information printed on packaging for over the counter medicine be written for a fifth grade reading level.

It’s not just the level of education but the clarity of instructions when the reader has a migraine or is worrying about their child.

This technique can be used as an antipattern: make the visitor’s own “happy path” satisfy their reason for visiting g (say, purchase); stuff all your extra fees into places they’ll skip over. The classic “fine print” technique.

This isn't actually that strange.