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It's not 6k a year, there's a cheaper plan now: https://www.qt.io/en-us/qt-for-small-business

Didn't Qt also have a similar deal for start-ups a few years ago but that was later discontinued citing of lack of interest?

Yeah, $499 per year is reasonable. It's similar to Adobe Creative Cloud all-apps plan pricing.

The main criteria to qualify for that is that your turnover is less than $250,000 per year.