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In my opinion, the User Acquisition Cost looks pretty high, but I can't be 100% sure as scaling is q question of monetization. I guess it all depends on how you monetize, i.e. what percentage of user become paying customers.

The men/women ratio looks promising though to make it a success!

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As someone in the know, I have to say you are completely wrong.

At that UAC, you could turn a nice profit just upselling users to join Match.com or eHarmony.com.

Your biggest problem will be maintaining a UAC that low at any sort of scale, unless you've discovered some magic bullet which means you'll be the next PlentyOfFish.

Do you have any idea what UAC you need to maintain in order to turn a profit via upselling? Doesn't have to be too specific, just looking for ballpark numbers.

A small percentage of people pay for priority matching, but I also just launched it. I have a few other ideas on how to monetize that I haven't put in place yet.

Right now it's definitely losing money, but I'm hoping that dynamic will change at scale (a dating site is more useful when there are more people on it).

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