Is there a business opportunity here? Would it make sense to open up a competitor to Shutterstock? How well is Getty doing?
Or has that ship sailed and the service (as it is, anyway) can't grow any more due to having satisfied the market demand?
Or has that ship sailed and the service (as it is, anyway) can't grow any more due to having satisfied the market demand?
Currently, the best-paying stock is Adobe. Getty isn't as bad as "new" Shutterstock but they also lowered their rates years ago. The same portfolio earns 52% at Shutterstock, 25% at Getty/iStock, 12% at Adobe, 6% at 123RF, 5% at four more small stocks.
On Shutterstock more than 50% of sales come from outside the US, so it doesn't seem like there's much room to grow globally. The problem with Shutterstock is being a public company with growth expectations while not diversifying whatsoever.
But that would decrease, not increase payouts to photographers.