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Humanapi (https://www.humanapi.co/) is building something in this regard

I would argue that ad auctions on Google and Facebook are a form of marketplaces for consumer-generated data.

Surely privacy is a huge concern, especially for something like wearables.

I think I may be missing the point of what the article is getting at with API-as-a-marketplace versus traditional API marketplaces.

I think even after reading the article and looking at some of the examples, I'm confused at what's being talked about here, and some of the additional concerns that would arise with something like wearbles.

It seems like API-as-a-marketplace are providing services where an Instagram-like company could add the "Instagram shops" section right into their application as opposed to have to make a separate shop and checkout process?