I was nodding right along with you, and then...
OpenAI has no duty. It doesn't matter if they're publicly watched. What matters is whether the field of AI can be advanced, for some definition of "advanced" equal to "the world cares about it."
It's important to let startups keep their spirit. Yeah, OpenAI is one of the big ones. DeepMind, Facebook AI, OpenAI. But it feels crucial not to reason from the standpoint of "they have achieved success, so due to this success, we need to carefully keep an eye on them."
Such mindsets are quite effective in causing teams to slow down and second-guess themselves. Maybe it's not professional enough, they reason. Or perhaps we're not clear enough. Maybe our results aren't up to "OpenAI standards."
As to your specific point, yes, I agree in general that it's probably good to be precise. And perhaps "Language Models Are Few-Shot Learners" is less precise than "Maybe Language Models Are Few-Shot Learners."
But let's be real for a moment: this is GPT-3. GPT-2 is world-famous. It's ~zero percent surprising that GPT-3 is "something big." So, sure, they're few-shot learners.
In time, we'll either discover that language models are in fact few shot learners, or we'll discover that they're not. And that'll be the end of it. In the meantime, we can read and decide for ourselves what to think.