Hrm, you identified your target market within the first tens of words: freelancers working on UpWork.

But you launched on HackerNews. Why didn’t you seek out communities that freelance, especially on UpWork? That’s where you plug your product, after becoming a valuable member of the community.

And becoming a valuable member of that community IS something you can do: you can give free advice on winning UpWork jobs, how to increase chances, etc.