I dont think advertising plays a role even slightly.
Nor do I think that rapper's fans are an important target market for lamboughini.
Run DMC never got paid for my adidas.
Run DMC never got paid for my adidas.
And these aren’t impulse purchases. Nobody buys a Lamborghini the same week that they’re playing with Hot Wheels, but many will a few decades later.
There’s also indirect demand through rentals. Anyone with a credit card can rent a Lamborghini for a weekend. Most of the luxury cars you see on the roads in Miami are rentals, for example.