Hmm as a Guardian reader I can't say I'm entirely comfortable with this. I guess it would be clearly identified as paid content if I came across it on the Guardian website - maybe I should pay the voluntary subscription so they don't have to dine with the devil in quite this way!
On another point, neither can I pretend to be entirely comfortable with the appropriation of the rainbow as a symbol of our solidarity - there are sections of society for whom it represents a rather longer struggle.