Alfie Kohn, in his book Punished by Rewards, synthesized decades of actual research results on the subject long before gamification was even minted as a term.
https://www.goodreads.com/book/show/541132.Punished_by_Rewar...
It boggles my mind how super smart people just don’t get that human beings cannot be incentivized the same way rats and birds can.
Reward/punishments (same thing) kill intrinsic motivation. It has been proven countless times.
Providing feedback as in making something visible is another story altogether and can be empowering.
Speaking to people like an adult trying to manipulate 3-year olds is condescending, inappropriate and repulsive.
Typically, we provide that feedback by charging for resource use, and that works extremely well (most recent anecdote from my area: as the local rented garden community started measuring water usage and splitting the bill by usage instead of head count, usage dropped by 70% without any damage by under-watering), but that's generally a longer-term aggregate and immediate feedback works much better.
I don’t like the gamification of everything either, but if the fate of the planet hinges on it (it doesn’t), I suppose I could stomach it.
I agree that it brings up ethical issues when you're using gamification for behavior modification of others, but on the other hand it's also a bit like communication (as in "you cannot not communicate", the absence of a signal is a signal as well), when you choose not to gamify something, you're choosing to strengthen the habits that are currently in place.
None of these items is in any way quantified or measured - but all of them have or could contribute to me saving water even if none of them has a measuring device attached.
I think that one-time-actions like these are easier to do without constant feedback. Somebody measures it, explains the savings to you, you do it once, done. Usage-based savings likely require more frequent feedback unless you're somebody that has a very fine-tuned habit system.
<Cheery Computer Voice> "Water-flow will be resumed after these messages... "<Ads Play...>