It is more expensive than Netflix or an Amazon prime account. They're different things, of course, but it seems too expensive to me. I'd probably subscribe at about half the price, but at $180/year, I'll just clear my cookies and/or read the Washington Post.

I work in the news media (public broadcasting), and right now the public still sees reporting as an inexpensive commodity, especially online. Ironically, I think public broadcasting is set up much better to garner supporting revenue from the public than for-profit media, since we have a history of doing so, and people inherently understand and relate to our support model. We still give away our content for free, too, even if you don't pay. The NYTimes is never going to be able to guilt me into paying the way NPR or PBS will.