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Also, for a lot of sites they've outsourced their payment systems (which was the main reason for SSL certs in the past), so you can place less importance on the SSL cert if the payment gateway is PayPal, or Amazon, or Squarespace, and they are essentially providing the same assurance (and are a responsible party you can contact to reverse charges if you suspect fraud).

At this point, I'm very hesitant to enter any credit card info into a site itself, even if it's secured through an SSL cert. It doesn't really signify what it used to.

And aside from signing certs being a racket, it makes sense for LE to be easier than getting a code signing cert! If the server I land on is a malicious website, I can close the tab. If the app I installed turns out to be malicious odds are good that I have to reformat my machine and restore an old backup, plus change all my security credentials because the malware exfiltrated them.

But no one cares DV/OV/EV differences for web certs.