As far as changing minds goes, I think there's a swath of voters who sit in the political middle and they don't fact check. The swath is large enough that they can influence elections. It's critical to make sure they don't get influenced by politicians who make up facts on the spot.
A friend of mine and I commiserated last week about the difficulty of debating with people on political issues. We noticed that people can make up "facts" quicker than we can fact check. You would think that the onus would be on the person making an argument to provide proof. But that standard of argument is long gone. The proof seems to always be on the person who says, "No, I don't think that's right."