I think a better way to sell a language is to name a few concrete niches that they are amazing at. For example: C for low level systems, javascript for browser apps, bash for shell scripts, java/swift for mobile, erlang for actor models, haskell for compilers, python for ml, go for distributed systems, etc etc.
To me, scala used to own the niche of "if you must use a jvm language but don't want to use java". But now kotlin is the first language that springs to mind. What would you say scala is best in class for now?