My feedback, product looks great, packaging looks great. I would not want to buy the Beef & Cheddar. Compare the label of Beef & Cheddar to Turkey & Cinnamon. Turkey & Cinnamon have four simple ingredients, Turkey, Yogurt Powder, Whole Wheat Flour, Cinnamon. Compare that to Beef & Cheddar, there are so many things in that ingredient list by comparison. When I think of food that is 'good for you' I want to see simple ingredients that I can pronounce, no food dyes or additives.