What they are showing is that cable is dying and using Cloudflare technology they can standup a global 24-hour TV station.
How many TV stations are there around the world? A lot and the future of TV is certainly digital. I don't care about the content but if they can pull this off then it's a showcase to every one of the tens of thousands of QVC, MTV, BBC, CSPAN, Discovery Channel, networks that they don't need the big cable players to broadcast anymore.