tldr:
Twitter offered $10 million for startup with CEO and co-foundes. CEO would rather work at Facebook without co-founders. Company sold for $5 million.
"Domestic animals expect food when they see the person who usually feeds them. We know that all these rather crude expectations of uniformity are liable to be misleading. The man who has fed the chicken every day throughout its life at last wrings its neck instead, showing that more refined views as to the uniformity of nature would have been useful to the chicken."
Game theorists probably have a different term for unexpectedly converting a repeated game to a terminal one.
The street has its own words for this sort of person.
Twitter wanted the developers minus the CEO for 5 million.