WordPress themes are not just for sales sites. The "Admin Templates" on Theme Forest [1] offer some great options for B2B applications.
[1] http://themeforest.net/category/site-templates/admin-templat...
[1] http://themeforest.net/category/site-templates/admin-templat...
Preemptively: so what if every app that uses these look the same? They'll all look similarly competent. Most native apps look more alike than different, too.
This is crazy awesome. Thanks for showing this to me.
PS: if you read the comments on the Adminaca theme --- which is LUDICROUSLY AMAZING --- you will find a guy complaining that the price got jacked up... from $12 to $20. If ever you needed a parable exhorting you not to design products for the kinds of people who use ThemeForest...
If anyone hasn't seen these, seriously, check them out.
I've used Theme Forest themes before for sales sites, but never found great themes for a web app. These are definitely going to the top of my list for the next time I need to build something.
Read: http://geekfactor.charrington.com/2011/03/use-admin-template...
Looks like off-the-shelf + customisation is the way to go. Thanks everyone!