Convince your partner that the buyers will need you, and will only get you if you're happy with the terms of the sale. If you can enlist the buyers in this campaign, so much the better.
Convince your partner that the buyers will need you, and will only get you if you're happy with the terms of the sale. If you can enlist the buyers in this campaign, so much the better.
Don't be surprised if your partner "switches gears" and tries to convince you that you are being unreasonable and selfish and screwing up the possible deal (or future deal) with these "demands." Sometimes people present as friends only because it doesn't cost them to do so, but change their presentation when being asked to reduce the amount of money they may have been counting on receiving.
Be ready for that to happen and understand that your actions are not "ruining a friendship" they are merely illuminating that the friendship was an illusion to begin with.
If the buyer doesn't like your position, they may walk away from the sale - that may upset the business owner, but it also re-establishes your leverage. If the owner wants to sell and buyers need you but won't accept your terms, then you can explain to the owner that in order for you ask for less of a retention bonus from the buyer, you'll need the owner to give you a bigger percentage of the sale price.