some of this might be the scammers seeding the address themselves so people see others sending to it?
It also shows it haven't paid anything back, if somebody checks they won't fall for it anyway.
There are 0 BTC of outgoing transactions. A good Ponzi scammer would payout on small deposits so that the person is convinced to put in a bigger deposit. This was a popular Eve online scam and it was even more fun because the 'victim' sometimes managed to get a payout and exit the scam with a profit.