Thanks Paul for checking out the app! Whether to go B2B route or go for consumer play, is something even we're debating internally, and you're right - it's a decision that'll be based more on how people use the product.
Unfortunately I can't get it to recognise even direct FB connections at the moment.
And yes from monetization perspective - so far it does look like that business folks will be more willing to pay for such a tool. Thanks for checking it out and sharing feedback!