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Sadly, this is very true. It's not cool anymore (just check Google Trends to confirm) to think about it and society doesn't care enough about the vulnerable that it affects (old and poor). Or they care, but they care about themselves and their families (therefore their income) more. Not judging. Just what I'm seeing.

on the flip side, at least we now have a rough measure of the attention span of the hive mind

Great point. Marketers would be foolish not to use this data and extrapolate especially for something so global.

I wonder if it could also be used for good though...

Morning thought: if I was a marketer I'd try to confirm my hypothesis of an "I care about this topic" window with the most recent BLM movement. Will it also expire from the world's attention in the same time frame or will it actually create some lasting change? At least one big difference is that BLM is US-focused.

Makes sense to me.

Without adequate testing, tracing, a vaccine or medical insurance in the US, the only endgame is herd immunity, like every other flu or plague in history.

America Is Giving Up on Coronavirus – and the Consequences Will Be Devastating