It's not any more ridiculous than facebook virtual gifts that cost money:
"So I can pay facebook $1 to send my friend a virtual beer that he can't drink?"
Both are arguably ridiculous to any (hyper)rational person, but people are not rational.
"So I can pay facebook $1 to send my friend a virtual beer that he can't drink?"
Both are arguably ridiculous to any (hyper)rational person, but people are not rational.
That's a cost right there...if flexibility had a price I'd bet it'd be >5%.