What I remember most about Transmeta was that they employed Linus Torvalds. This gave the name instant status and recognition among the Slashdot crowd and similar places.
It's one of those companies like General Magic and Symbolics that were complete failures in the marketplace, but are known for their alumni network. Even though the product didn't go anywhere, the tech that went into the product was incredibly impressive, and the engineers that built that tech are top-notch.
And um... I was still just a college student. It was a different world for me.