Apple's service is, bar none, the best I've ever received from any technology company.
A couple of years ago my MacBook Pro was conking out - graphics tearing probably caused by bad VRAM.
I called them up, and having had a DVD drive and a latch fixed in the past, they informed me (voluntarily! without me asking for it!) that given the number of repairs done on this machine they'll just send me a new one instead of going through another round of repairs. This is also with ~2 minutes on hold, and talking directly to a human instead of navigating the touch-tone gauntlet.
They sent me a return shipment label to start the process - I told them that I really can't be without a machine for a whole week while they sent out the replacement. They didn't argue or be difficult, they just decided right then to ship me my new machine and I can ship back my old one at my leisure.
Did I mention I got a unibody MacBook Pro out of the deal despite being 2-3 generations out of date at that point? They replaced the MBP with the latest and greatest instead of sticking me with an old-gen refurb as is standard for hardware replacements.
That singular experience has made me an Apple laptop customer ever since.
The best part? My roommate at the time was dealing with a conked out Dell laptop, so were on the phone with our respective support lines simultaneously. Between dialing the number and finalizing the shipment details of the new laptop I took about 25 minutes end to end. He spent the next 7 hours arguing with Dell. On the other hand, after those 7 hours of pure customer service pain, they sent someone out that fixed the machine same-day... so his resolution was faster, but considerably more painful.