(non-rhetorically) I wonder if actions like this are more harmful or beneficial. On one hand, they raise awareness, but on the other, they're just token gestures, and they might cause debate that'd be better spent on something for meaningful.
It's the kind of token gesture that actually just makes people more skeptical or angry at PoC who most of the time had nothing to do with the gesture.
I doubt that’s specific to these kinds of efforts; it seems that any advance for PoC in America draws a significant backlash, whether or not the advance was substantive or symbolic.