Unlike in the past, it’s impossible to read every paper in one’s field. Since tools like PubMed, ISI, and Scopus all use a proprietary algorithm to rank search results, I appreciate any alternative channels for bringing relevant papers to my attention.
It’s also perfectly justified to search for papers solely based on how influential they’ve been in your field. Papers which trend on Twitter (perhaps long-awaited results) are already having an impact on labs, probably being discussed in journal club and shaping the trajectory of the field.