To the average person AI makes everything sound more modern, "smarter". So it gets sprinkled in everything. Things that have been using the same logical algorithm since the dawn of computing are now called AI. The worst is hearing people in the field calling every piece of automation and single purpose code that does one thing the same way every time as "AI".

Everyone does it just to attach their old or boring tech to the fancy new trend and have some "cool" rub off on them.