Beyond that, the other chance you might get is when/if they shoot B-roll footage of you working at your computer. Make sure you've got your site loaded on the screen, with the logo clearly visible.
Finally, if there's a good (not-awkward) spot in the interview to mention a story that appeared on WindyCitizen.com, you could say something like, "Actually, we did a story on WindyCitizen.com just recently about that very thing and we found that...."
Remember, the not-awkward part is key. Sometimes you may just end up being a small part of the producer's vision for the story and your own project doesn't ever get mentioned. Don't worry about that too much. If you do a good job anyway and help out the producer, it's likely you'll start getting called back for other interviews (possibly even by other news organizations) and you'll start to build a reputation.
Good luck!
It was an 8 minute segment and I was on a panel with two guys significantly older than myself, a college prof. and a local comedian, both frequent guests on the program.
Right before we went on they told us to keep it light and fun, which we did more or less.
I got a plug from the announcer at the beginning and, I can't remember, but I think I worked in another mention later on. They said the URL would be on the screen with my name during my introduction.
My main goal was to get invited back. I see a lot of the same faces again and again....and a friend of mine is a producer there, which is how I got the call. So while I could have probably been wittier (though I think I did alright) I'm pleased with how it turned out and I made some contacts.
Now it'll be interesting to see the impact of going on the show on our site traffic, if any.
It probably depends on content for a way to wedge in the pitch-- but I wish you lots of luck!
"I started WindyCitizen.com to give people . . ."
"When I/we started WindyCitizen.com . . . but now . . ."
Why not ask the producer or the interviewer in advance? If I were them, I'd want to know if a guest was going to "wedge in a pitch". Rather than surprise them, get them to help you.
Just got my hair cut. The lady at Great Clips wished me well. So I've got that going for me.
And I had my people pull up some fun facts in case I need to reach into the quiver for something good.
Time to get some clothes together. The producer said business casual.... but my wardrobe goes from casual straight to suits....let's see what I can turn up...
Also, no white shirts or finely-patterned ties, since those can look bad on camera. Come to think of it, take a spare change of clothes just in case.
2) Be prepared to fly blind. You might think that in a TV studio, you'd be able to see what you look like on TV. Not so! There's generally no loopback feed because there's often a satellite (so they say) delay, which can confuse you since you'd be watching yourself from a few seconds ago. It was really disconcerting for me not knowing what I looked like, but I guess you get used to it.
3) For West Coast people: refuse to do 7 AM East Coast talk shows. It means being awake at 2 AM to talk clearly and coherently at 4 AM, and it just doesn't work.
Good luck!